This class project tasked each student to develop a brand system for a music festival from the ground up. This project detailed everything from detailing location and times, to choosing brand themes and performing artists.

My festival aimed to focus on how music can be used as an escape from anxiety, stress, and depression, with highlighting artists whose music represented these emotional states. All visual elements for the brand followed a sketchbook style that incorporated a skater like graffiti style of icons that were reused throughout its advertisements.